-
The influence of contextual cues on the perceived status of consumption-reducing behavior
-
The question of whether and when behaviors that reduce overall consumption are associated with low status has not been adequately explored. Previous research suggests that some low cost environmentally-friendly behaviors are stigmatized, but has not accounted for the impact of contextual information on perceived status. Here, we use costly signaling theory to describe why consumption-reducing behaviors may be associated with low status and when and how this perception might change. We report two empirical studies in the U.S. that use a large sample of graduate students (N = 447) to examine the effects of contextual information on how consumption-reducing behaviors are perceived. We then explore the perceived appropriateness of consumption-reducing behavior for signaling status relative to alternative non-environmental behaviors. Using linear mixed-effects models, we find that information indicating that consumption-reducing behavior is a choice results in higher perceived status. However, we find that consumption-reducing behaviors are perceived to be less appropriate for conveying status than consumption-intensive behaviors. The environmental orientation of the respondent has little effect on perceptions of status in both studies. These results provide insights into the dynamic, evolutionary process by which sustainable consumption might become more socially acceptable and the social factors that may inhibit this process.
Located in
Resources
/
Climate Science Documents
-
USDA Reports Synthesize Literature on Climate Change Effects and Adaptation Strategies for U.S. Agriculture and Forests
-
The U.S. Department of Agriculture (USDA) released two comprehensive reports today that synthesize the scientific literature on climate change effects and adaptation strategies for U.S. agriculture and forests.
Located in
News & Events
-
Vitality Index - Information Sheet
-
Introductory fact sheet on the Vitality Index developed by NEMAC (National Environmental Monitoring and Assessment Center) associated with NC State University in Asheville, NC.
Located in
Workspace
/
Additional Partner HD Activities and Resources
/
Documents
-
Western North Carolina Vitality Index
-
A tool developed to provide information necessary in protecting the region’s unique natural resources, promote development and planning that accommodates healthy growth, preserve the heritage and culture that defines communities, and strengthen public health to improve local economies. The Index was developed by University of North Carolina-Asheville National Environmental Modeling and Analysis Center from the result of a partnership between the US Forest Service, the NC Mountain Resources Commission, the Blue Ridge National Heritage Area, the Asheville Board of Realtors and Duke Energy. The current iteration of the index contains over 160 different data metrics for each of the western 27 counties in NC. The information is classified into natural, built, human and economic sectors. Data and maps can be downloaded, spatially examined, and compared with state and national averages. A map viewer function allows users to customize their own maps for specific reports, grant applications, and general education and various presentations.
Located in
Cultural Resources
/
Socioeconomics
/
Socio-economic Tools
-
Working with SAMAB on Revitalization Initiative
-
The Appalachian LCC Coordinator recently joined a meeting of the Southern Appalachian Man and the Biosphere (SAMAB) Executive Committee in Asheville, NC as they reviewed the organization’s 25-year history and launched into a new “Revitalization Initiative.”
Located in
News & Events
